Don’t think there’s much of an art to buying a car? This infographic begs to differ. Here’s what the research shows.
There’s nothing quite like buying a car. It’s an interesting process, one that seems to create a lot more stress than is really necessary. There is a certain amount of skill that can go into it, if you want to do it right and with the least amount of hassle.
Buying a car shouldn’t have to be a dreaded task. If we can land a man on the moon, surely we can figure out a way to buy (and sell) cars that is hassle free. We might even venture to say that it could be enjoyable.
There is a sort of “art” to buying a car. It may not be the most fun you’re ever going to have on a weekend, especially with all of the decisions and frustrations that go into the whole process The following infographic from Lab42 studied the frustrations and decisions that consumers face when buying a car.
Let’s look at each part of the process, shall we?
Most people put a lot of effort into this stage, which makes sense. If you know you’re going to be needing (or wanting) a new car soon, you want to be prepared. Plus it’s also kinda fun to start the whole process and see what’s out there.
According to the research 48% of buyers spend roughly 1-3 months looking around before they actually buy. Getting a car isn’t something most people just jump straight into without any thought before had.
48% of buyers spend roughly 1-3 months looking around before they actually buy
When the research phase begins, guess where most consumers go first? You guessed it, the trusty old internet. 83% of buyers do some kind of research online before they buy a car. With pretty much any information we could ever want at our fingertips, of course it makes sense to do some digging online before walking into the dealership.
Getting Through the Hassle
It’s no secret that buying a car is not typically a fun activity. It’s probably not something most people would say they enjoy doing. But it is necessary and thus we have to deal with the hassle.
In fact, the top 4 frustrations when buying a car are:
- Dealing with Salespeople
- Finding the right car
- Spending time on the process
- Understanding financing
Clearly, negotiating and dealing with salesmen and their tactics is a huge sticking point for car buyers. Dealing with an unpleasant salesperson will usually result in a buyer walking away from a deal. That’s why 81% of people are less likely to buy from an aggressive salesperson. No one wants to buy from someone who’s trying to push a sale on them.
Dealing with an unpleasant salesperson will usually result in a buyer walking away from a deal. 81% of people are less likely to buy from an aggressive salesperson.
And wouldn’t it be a whole lot easier if there was just one fixed price for each car? That way you wouldn't have to negotiate or barter with someone in order to get a fair price. Apparently 73% of people would agree.
Making the Final Call
Lots of factors go into what car a buyer will eventually choose. Even though 52% of people have no clue what kind of car they want when they step onto a dealership lot, personal preferences are one of the major players in making that final call.
Some people always go with a certain brand, which is no surprise that 43% of people are loyal to their brand. It can even be the only non-negotiable for some buyers. The brands that have the most loyal customers are:
Aside from brand, the features of a car are important to a lot of people. Especially in the technological age we live in now, where everyone wants the newest feature or gadget on their car.
There are certain “must-haves” that people want in a car. Almost half of people, 46% actually, have to have keyless entry on their car. If not, it’s an automatic now. Some of the other common must-haves are GPS, heated seats, and a rearview camera.
In the end, making that final call on which car you buy all comes down to what you want and what you can get. Whether you’re shopping for a car online or in person, it’s not always a fun and stress-free situation. That doesn’t mean that you can’t get what you want at a price that fits your wallet.